Performance Marketing Lead

Faisal Rathore
Performance Marketing,
Proven

I run performance marketing on Meta, Google and Microsoft Ads. Over the last few years I've managed $36M+ in ad spend, kept average ROAS at 6.8×, and scaled 26+ brands across nine industries — this page is the proof, not the pitch.

Get In Touch → See The Numbers
$36M+
Ad Spend Managed
6.8×
Average ROAS
26+
Brands Scaled
96%
Client Retention
Faisal Rathore Performance Marketing Lead faisallrathore@gmail.com Meta · Google · Microsoft Ads
Contact ↗
Who I Am

Marketer First.
Operator Always.

At A Glance

Focus: Meta Ads, Google Ads, Microsoft Ads

Speciality: eCommerce & D2C performance, lead generation

Reporting: ROAS, CPL, revenue, cost per acquisition — never vanity metrics

Meta Advantage+ CAPI / Server-Side Tracking CBO Structuring Google Ads Microsoft Advertising Creative Strategy

I've spent my career treating ad accounts like P&Ls, not dashboards. The work behind the numbers on this page is mine — building full-funnel Meta campaigns, structuring CAPI and server-side tracking so the data is trustworthy, and pushing creative fast enough that ROAS keeps compounding instead of decaying.

I built the performance engine behind FRX Media from the ground up: 9 industries, $36M+ in managed spend, and an average 6.8× ROAS across accounts — with individual peaks above 13×. I don't guarantee a specific ROAS number to anyone (any marketer who does is guessing), but I do guarantee a rigorous, transparent process and reporting you can actually trust.

Outside of Meta, I run Google Search and Performance Max campaigns and Microsoft Advertising for brands that want to diversify beyond social — same principle everywhere: spend against what's provably working, cut what isn't, and report on revenue, not reach.

Proof Of Performance

Real Accounts.
Real Numbers.

A snapshot of results from accounts I've personally managed, April 2025 – March 2026.

Ads Manager · Live AccountHealth & Supplements Meta Ads dashboard
Health & Supplements
13.44×
Peak ROAS
5,612
Purchases
$7.80
Cost/Purchase
Ads Manager · Live AccountBeauty & Skincare Meta Ads dashboard
Beauty & Skincare
13.62×
Peak ROAS
4,318
Purchases
$9.40
Cost/Purchase
Ads Manager · Live AccountFitness & Gym Wear Meta Ads dashboard
Fitness & Gym Wear
13.92×
Peak ROAS
3,244
Purchases
$11.80
Cost/Purchase
Ads Manager · Live AccountJewellery & Accessories Meta Ads dashboard
Jewellery & Accessories
13.56×
Peak ROAS
1,844
Purchases
$18.20
Cost/Purchase
Ads Manager · Live AccountPetcare & Accessories Meta Ads dashboard
Petcare & Accessories
13.16×
Peak ROAS
5,844
Purchases
$6.60
Cost/Purchase
Ads Manager · Live AccountSports & Outdoor Meta Ads dashboard
Sports & Outdoor
13.28×
Peak ROAS
2,648
Purchases
$13.40
Cost/Purchase
How I Work

The System
Behind The Numbers

Step 01
Structure the Account
CBO over ABO in almost every case. Clean campaign architecture — prospecting, retargeting, cart abandonment — built so Meta's algorithm has room to find efficiency instead of fighting fragmented ad sets.
Step 02
Fix The Data Layer First
Pixel and Conversions API running together, properly deduplicated, with hashed customer parameters. No campaign optimises well on bad data — this is where most accounts I audit are already broken.
Step 03
Creative As A Compounding Asset
Seasonal creative calendars built weeks ahead, UGC tested against studio content, and a refresh system that catches frequency fatigue before ROAS quietly decays.
Step 04
Scale Without Breaking Learning
Budget increases capped at 20% in any 7-day window. Bigger jumps go through duplicate-and-test, so a scaling bet never puts a proven campaign at risk.
Step 05
Report On Revenue, Not Reach
ROAS, CPL, revenue and cost per acquisition — every week, in plain language. If a number moved, I can tell you exactly why.
What I Run

Platforms &
Core Skills

01 / Meta
Facebook & Instagram Ads
Full-funnel campaigns — cold prospecting, retargeting, Advantage+ — with deep audience architecture and CAPI server-side tracking.
02 / Google
Google Ads
Search, Shopping and Performance Max campaigns built around intent and margin, not just impressions.
03 / Microsoft
Microsoft Advertising
Bing/Microsoft Ads as a diversification and incremental-reach channel for brands looking past Meta and Google alone.
04 / Creative
Creative Strategy
Data-backed creative frameworks — identifying winning angles, briefing UGC and studio content, and iterating fast.
05 / Tracking
Analytics & Attribution
Pixel + CAPI setup, event deduplication, and clean measurement so every reported number can be trusted.
06 / Strategy
Scaling & Budget Strategy
Structured scaling that protects ROAS as spend grows, instead of resetting the algorithm's learning phase.

"Took our Meta Ads from a money pit to our highest-performing revenue channel. In 90 days, 2× to 8.4× ROAS."

— Sarah Mitchell, Client

Get In Touch

Let's Scale
Your Ad Account

If you're running Meta, Google or Microsoft Ads and want a second set of eyes on structure, tracking, or ROAS — reach out.

faisallrathore@gmail.com LinkedIn ↗